Emilia Blom
UI/UX Design, Content Strategy & Illustration
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Foap

Design Lead during 2013

During 2013 I worked as Design Lead at the mobile stock photo startup Foap. My main mission was to redesign their graphic profile and create visual concepts to align product and communication design with new business goals and a steady growing audience. I worked closely with the founders and their small development team to implement the new design concept on all platforms. We redesigned the web market place and launched a new section for Photo Missions. I also redesigned presentation-, communication- and sales material. At the end of my time at Foap, they managed to raise $1.5M in seed funding and some time after I left another $2.3M in seed funding.

 Typography guidelines - web UI and newsletters

Typography guidelines - web UI and newsletters

 Typography guidelines - presentation material.

Typography guidelines - presentation material.

 Illustrations for web and communication material

Illustrations for web and communication material

 Concept for curated collections of photos

Concept for curated collections of photos

 Visual language for photos

Visual language for photos

 Visual language for sales and presentation material

Visual language for sales and presentation material